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Progressive method | 8 modules | 15 pieces from simple to complex
Note: The techniques apply to air-dry clay and kiln clay (ceramics).
Create complex pieces, discover your style, and sell your art.
✓ Professional technique (pieces that look PRO, not amateur)
✓ Authentic style (stand out, don't be "just another ceramist")
✓ Profitable business (sell at fair prices, guilt-free)
✓ Complete beginner ✓ Hobbyist ceramist ✓ Artist who wants to monetize
You want to create sellable pieces but...
✓ Your pieces collapse when you try something complex
✓ You don't achieve the professional finish you see in other artists
✓ You get frustrated because your ideas don't materialize as you imagine them
✓ You know the basics but not how to create complex pieces
You dream of selling but...
✓ You have no idea how much to charge (and you're afraid to ask for "too much")
✓ You feel guilty pricing your work
✓ You're terrified to take the risk that no one will buy from you
✓ You don't know how to communicate the value of your pieces
You want your style to be unique
✓ Everything you make looks like what you see on Instagram
✓ You don't know how to find your visual "signature"
✓ You unintentionally copy because you don't know how to create something original
✓ You dream that your pieces will be recognizable as yours
- Serena Pro Method -
3 FUNDAMENTAL PILLARS
The successful artists you follow DO NOT have a gift that you don't have.
They have:
✓ Professional technique (mastered)
✓ Unique style (clarity about who they are)
✓ Pricing system (fair without guilt)
The 3 pillars you'll learn here.
Check out the 15 pieces we'll create together
Each piece is strategically designed so you master the 4 techniques and understand how to combine them to create increasingly complex pieces.
Note: They apply to air-dry clay and ceramics.
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BUT THIS IS JUST THE BEGINNING.
Once you master these 4 techniques you'll have the foundation to create pieces that reflect your authentic style.
You'll know how to materialize your ideas, with professional finishes, and you'll feel comfortable selling them at the price they deserve.
Inscríbete hoy
Important: If you're a beginner, I recommend starting with air-dry clay so you can practice without needing a kiln, and then transition to ceramics with total confidence.
Serena Pro Method
What does the online course include?
Applies to air-dry clay and ceramics.
Module 0 - Welcome
I explain everything you need to know to get started:
- How to navigate the course and access all downloadable resources
- What materials you need for each part of the process.
- How to join our private community where I'll answer your questions.
- How to access all the templates in the Creative Vault to start with inspiration from day one.
MODULE 1 - Technique 1
You start with the pinch technique: simple, ancestral, and powerful. You'll create your first pieces from scratch, let go of the fear of making mistakes, and start building confidence in your creative ability.
MODULE 2 - Technique 2
You'll learn the slab technique to give structure and precision to your ideas. Cutting, joining, and creating clean shapes will be the focus as you make your first pieces with clear lines and details.
MODULE 3 - Technique 3
It's time to flow with the coil technique: curves, volume, and height. You'll work with more organic and sculptural forms, gaining freedom and patience in the process.
MODULE 4 - Technique 4
You'll discover hollow building, a technique that will allow you to create hollow pieces from a single block. Ideal for sculptures full of detail and lightweight.
MODULE 5 - Painting and Glazing
Beauty is in the details. In this final stage, you'll master the art of finishing: polishing, protecting, and highlighting your pieces.
For air-dry clay:
- Sealing
- Painting
- Varnishing
For ceramics (basic guide):
- Types of clay
- Glazing suggestions
- Firing temperatures
- Tips on what to do and what to avoid
I guide you step by step to achieve a professional result that elevates your pieces to pro level.
MODULE 6 - Create Alone from Scratch
You'll apply everything you've learned with autonomy. You'll know how to choose the right technique, analyze any piece, and solve errors like a true artist with your own criteria.
MODULE 7 - Connect with Your Style
We close by celebrating your authenticity. You'll connect with your style, identify your creative patterns, and design a mini collection that speaks of you and everything you now know how to create.
MODULE 8 - Masterclasses
Once you master the fundamentals, this is where you'll shine:
- 6 medium-high complexity pieces
- The secrets that make your pieces look professional
- The details that make the difference between "nice" and "WOW"
- Sellable-level finishes
These are the pieces that are blowing up in my reels.
And in weeks, they'll be the pieces YOU'll be creating.
Guide: professional pricing system
This step-by-step guide teaches you:
- The psychology behind pricing - Charge fairly without feeling guilty
- Exact calculation formulas - Never guess how much to charge again
- 30-day action plan - Implement everything immediately
Professional Excel Tools
Four ready-to-use calculators that do the heavy lifting for you:
✨ Pricing Calculator - Enter materials and time, get your fair price instantly
✨ Cost Audit - Discover exactly how much it costs you to operate (includes expenses you're probably forgetting)
✨ Metrics Tracking - Monitor the real health of your business month by month
✨ Production Planner - Plan what to do to reach your goals without burning out
All with automatic formulas - You just enter your numbers and Excel calculates everything for you.
This is what the course looks like inside:
Plus, 5 gifts to accelerate your process
(Valued at over $219 USD—included with your enrollment today)
GIFT #1
Sales and Pricing Strategy Guide
Stop guessing prices and discover exactly how much your work is worth.
- Learn the psychology behind pricing
- How to communicate your value with confidence
- Plan your production to reach your goals.
Includes 4 automatic Excel tools that do the calculations for you - you just focus on creating.
GIFT #2
The Creative Vault with +34 downloadable templates.
GIFT #5
You won't be alone on this journey. Access our private community of creators where you can share your pieces, ask questions, receive feedback, and celebrate your achievements with people who understand exactly what you're going through.
Join the Waitlist
and get early bird offers.
PDF Guide
Clay from Scratch
$9Lifetime access
✓ PDF guide for beginners
✓ Focused on air-dry clay
✓ 6 chapters
✓ Basic clay concepts
✓ Tips to avoid common mistakes
✓ Drying and finishing process
RESOURCES:
✓ Guide: In-depth basic hand-building tools
✓ Starter Kit: 3 Printable Serena Templates
SUPPORT:
✓ Access to Private Serena Community
✓ Lifetime access to content
Does not include:
✗ Access to Virtual Course: Serena Method Elite
✗ Future updates
Online Course
⭐ 89% Most Popular
Serena Pro Method
✓ 8 Modules
✓ 4 fundamental techniques
✓ Techniques apply to air-dry clay and ceramics
✓ Guide: Sales and Pricing Strategy
✓ 4 Excel tools with automatic calculation
✓ 15 step-by-step pieces (9 base + 6 masterclasses)
✓ 21 pre-recorded classes
✓ 6 Masterclasses (the viral pieces with 200K+ views)
✓ Sellable-level finishing secrets
✓ Digital completion certificate
COMPLETE RESOURCES:
✓ Creative Vault (+34 templates)
✓ Creative Journal in PDF
✓ Notion organization template
✓ Additional downloadable resources
SUPPORT:
✓ Private Serena Community
✓ Lifetime access to everything
Join the waitlist to get early bird offer.
If they could, you can too!
See what my students say 👇🏼✨
"I always thought complex pieces were for people with 'natural talent.' The course showed me it's pure technique. Now my friends ask me where I bought my pieces because they look professional."
—María, España
"I spent months watching her reels thinking 'I could never.' Two months later, I've already made my first complex piece. I'm fascinated."
—Estefanía, México
The course gave me the complete map. I'm no longer guessing. I know what to do and why. It was very important for me to make quality pieces so I could sell them. I feel very proud of my progress.
—Sofía, Estados Unidos
WHY THIS METHOD IS DIFFERENT
VS.
I give you ALL the techniques to create complex pieces pro level.
They teach you only the basics
Progressive method structured in 8 modules
Random tutorials without a system
You understand the WHY so you can create what YOU want
"Watch how I do this" without deep explanation
Sistema completo: de cero a profesional
Solo para principiantes O solo avanzadas
I'm here to share my 10 years of experience with you.
I've made many mistakes so you don't have to.
I've learned what works, what doesn't, and why.
And now I want to give you that path already traced so that:
- You don't waste years on trial and error
- You don't get frustrated abandoning projects
- You don't settle for the basics when you can create art
The method that allows me to create any piece I want is now yours too.
Frequently Asked Questions
I'VE NEVER MADE CERAMICS, CAN I REALLY LEARN?
Absolutely! The method is designed to start from scratch (you can start with air-dry clay that doesn't require a kiln). You go step by step, with clear videos and progressive projects (from simple to complex).
In 1 month you'll have your first finished pieces. In 2-3 months, a portfolio of 5-10 sellable pieces (if you practice and are consistent).
Plus, you have the private community where I answer all your questions. You won't be alone in the process.
I ALREADY KNOW SOME CERAMICS, IS THIS COURSE TOO BASIC FOR ME?
No. Although Module 1 covers fundamentals (useful even for those who already practice), 70% of the course is about complex techniques, unique style development, and real business strategy.
If you already make ceramics, this course helps you professionalize, find your style, and finally charge what's fair.
Do I need previous experience?
No. The course starts from scratch. If you've never touched clay, perfect. If you already tried and it didn't work out, even better—you'll know exactly what to correct.
Do I need a kiln or special equipment?
Not necessarily. We work with air-dry clay (no kiln) or you can choose ceramics if you have experience with the material already. The techniques apply for both types of clay.
I've watched YouTube tutorials, what's different about this?
YouTube = random pieces. This method = complete system. You'll understand the WHY, not just the how. You'll be able to create the pieces YOU want from scratch and you'll have 24/7 support.
Will I really have time?
Lessons are 15-45 min. You go at YOUR pace. If you can't this week, you pick it up when you want. It's yours forever.
Is there support for questions?
You have access to the private community where I answer all your questions.